Indiana Enterprise Center

Overview

Located in Northern Indiana less than six miles west of South Bend and a short drive from Chicago, the Indiana Enterprise Center (IEC) is among the largest megasites in North America. With a core land area of 7,200 acres and an additional 16,000 acres of developable adjacent land, the IEC consists of a vibrant mixture of industrial, logistics, innovation, and manufacturing businesses.

In addition to facilitating the preparation, rollout, and implementation of the IEC Master Plan, Antero provided next tier support and resources for marketing and outreach for the IEC, including website development and print collateral design.

Client
St. Joseph County, Indiana
Scope of Services
- Marketing Strategies
- Website Design & Development
- Branding and Visual Identity
- Print Design
- Collateral Design

Outcomes

Developed a comprehensive marketing strategy for building awareness of an industrial development megasite with clear identification of target audiences
Supported the development and design of the IEC’s brand & identity
Generated marketing collateral for promoting the site’s optimal logistics location and market reach in comparison to other industrial and logistics centers
Developed digital maps illustrating transportation assets, industry clusters, available workforce, and accessible markets
Designed and Developed the Indiana Enterprise Center website

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