Exit 1 Branding

New Buffalo Township, Michigan


Antero Group had an opportunity to work directly with New Buffalo Township to develop a comprehensive and community-sensitive approach to place branding of one of the main corridors intersecting Interstate 94: Exit 1 Corridor. This initiative required a detailed understanding of the community and familiarity with the constraints and objectives of the Township and its residents. Working alongside the stakeholders, Antero Group developed Exit 1 Corridor place brand identity that is salient and durable while building a long-term strategy for community engagement and communications.

  • Client

    New Buffalo Township, Michigan

  • Scope of Services

    • Brand Strategy
    • Logo Development
    • Visual Identity
    • Website Design
  • Developed a durable brand identity reflecting the desired image of the corridor
  • Developed a long-term strategy for community engagement and communication
  • Developed a visual identity as a springboard for all internal and external communication including a brand guide
  • Designed and launched the Exit 1 website

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