Exit 1 Branding
New Buffalo Township, Michigan
Overview
Antero Group had an opportunity to work directly with New Buffalo Township to develop a comprehensive and community-sensitive approach to place branding of one of the main corridors intersecting Interstate 94: Exit 1 Corridor. This initiative required a detailed understanding of the community and familiarity with the constraints and objectives of the Township and its residents. Working alongside the stakeholders, Antero Group developed Exit 1 Corridor place brand identity that is salient and durable while building a long-term strategy for community engagement and communications.
